Digital marketing is a type of marketing that involves selling and promoting goods or services using online marketing tools such as social media marketing, search marketing, email marketing, etc. It is how today’s businesses reach their customers, this is an alternative approach targeted towards today’s buyers.
Most purchases made today are either done online and if not they definitely start by searching online. You may not buy a house online, but you will definitely look up a few options online, shortlist the ones that fit your requirement and then go for a visit. The same goes for several other goods or services. Customer reviews or feedbacks help the client know more about a product, this is all digitally present. For example, if you’re visiting a new place, you need to book accommodation and activities, 90% of clients tend to look up for these online, which gives them more options and easier comparison. You may not make the booking online, but that is where the search for a new product or service begins. Digital marketing is how today's businesses deliver the message to their potential clients,
Social Media Marketing
Social media marketing is to use different social media platforms like facebook, Instagram, linkedin, snapchat, twitter etc to engage your customer and create both brand ...
Search Engine Marketing (SEM)
Search engine marketing is a type of digital marketing, used to increase the visibility of a website in search engine results, this is different from SEO as Search engine optimization
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